Alzheimer’s Society

Cupcake Day was a new event for Alzheimer’s Society and a pitch win for us at Good Agency. As Lead Copywriter on the account, I had a brilliant time bringing this idea to life and seeing it do well.

Insight
Everyone loves cupcakes. And everyone wants to help defeat dementia. Put the two together and you have Cupcake Day.

Imagination
We've all got a particular style – and a favourite cupcake. Some of us are all flowery kitsch with a cherry on top, some of us are more dash-to- the-shops-and-buy. And that's OK – everyone’s invited to host Cupcake Day in their own unique way to raise money.

We created the entire event and all the materials, from the website, DM, social and radio (starring the wonderful Ruth Jones) to the film, set in the fabulous Cupcake Day salon.

Impact
We doubled sign up targets.