Dogs Trust

Apparently we won this pitch, in part, because of a piece of my writing that proved we could ‘speak dog’. I took it as a huge compliment and loved being a leading creative on this account. Woof woof waggy wag (I’m still absolutely fluent).

DRTV

Insight
Sponsorships are one of the most vital ways Dogs Trust raises money.

Imagination
Why don't we try something Dogs Trust have never done before? A big story book, a little bit of whimsy and a charming dog taking us on a journey.

Impact
We presented the old-school DRTV Dogs Trust asked for. With all the right supers in the right places. Then we showed them the one we loved the most – and they loved it too.

Facebook Ads

Insight
Dog lovers love pure unadulterated doggyness.

Imagination
Let's indulge them in simple, beautiful films of Dogs Trust dogs going doing what they do best. Let's enjoy some slo-mo dog indulgence and meet the wonderful Canine Carers who look after them day after day.

Impact
Results from click throughs from the slo-mo Facebook ads have been good so far.

DM

Insight
It was Christmas. So, of course, we wanted to remind everyone that ‘A dog is for life, not just for Christmas’.

Imagination
How can anyone abandon poor, precious Betty? And at Christmas time? We let her cuteness do the talking. Along with a sad story, a cardboard box and a waggy-tailed ending.

Impact
Betty won hearts, minds and precious festive donations.