Macmillan Cancer Support
Not only was this a brand new fundraising event idea, a personal pitch win and an award winner, it was the most fun I’ve had writing copy - crafting a multi-character story and living out my most cliched dream of writing a screenplay! And all for a very special cause.
Bronze DMA Award-winner
for Best Customer Journey
Insight
People love a game, epecially one where they can dress up, play a part and get their teeth into a challenge.
Imagination
A murder mystery event, set on cruise ship in the 1920s. I devised the story and wrote each script, along with the pack contents – invitations, tips for the host and everything you need to play each character.
Impact
More people signed up than ever before, smashing targets and winning at the DMAs.
