RNLI
Insight
10 days drinking nothing but water. It's the ultimate challenge of willpower (and no, you're not even allowed a slice of lemon in it).
Imagination
We imagined ourselves in the pub, standing by the kettle, next to the drinks machine – desperately trying to avoid the drinks we love. All we could hear was the drink talking to us, persuading us to do something ‘bad’. So we took to social media – and set our jolly lifeboat singers free to step in when the temptation became overwhelming. (Note to self: Add songwriting to the CV)
Impact
Nearly 7,000 people signed up to take part, 90% of them brand new RNLI supporters. In total, we raised £174,000 – and we did it again the following year.
Teaser film
Recruitment film - Bar
Recruitment film - Brenda
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Pop-up bar, Shoreditch