Versus Arthritis
A first pitch win as a Freelance Copywriter in 2019, working as one half of their Mass Marketing Fundraising creative team ever since.
Insight
Arthritis affects 10 million people in the UK. But all too often, it’s seen as an inevitable part of ageing, dismissed by doctors as ‘just a bit of arthritis’. It’s not right.
The truth, for too many people, is relentless pain and a struggle to find the answers, care and treatment they need.
Versus Arthritis are on a mission to raise money to push research forwards, offer support to millions of people and campaign to get their voices heard – in parliament and in society. find out more, find better treatments and campaign
Imagination
As part of the creative team, I’ve helped to launch their new vision, mission and values. Created a short film about their supporter services. Launched brand new supporter magazine ‘All of Us’, championing the scientists and people with arthritis as the cover stars. Plus Christmas fundraising appeals and campaigns demanding an end to agonising hospital waiting times.
Impact
Individual Giving Manager, Bethan Thobani-Hacker, said “You really understand our audiences, and show our impact through powerful visual and copy storytelling. Our supporters deserve to have you creating amazing communications for them.”
