https://emmalhoward.cargo.site Emma Howard Copywriter Wed, 15 May 2024 14:03:56 +0000 https://emmalhoward.cargo.site en https://emmalhoward.cargo.site/Home Thu, 12 Oct 2017 09:13:33 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/Home <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/922aaf193478f5334001e60f7f24e3522bc2a0027919217a582f0922ad4b0a62/Emma_Logo_Pink_RGB.png" data-mid="83359242" border="0" data-scale="25" src="https://freight.cargo.site/w/500/i/922aaf193478f5334001e60f7f24e3522bc2a0027919217a582f0922ad4b0a62/Emma_Logo_Pink_RGB.png" /> I’m a Senior Copywriter, with nearly 20 years’ experience. I love to pour my heart and soul into every brief. Whether it’s tears, anger, frustration or joy, I believe the best works starts with pure human emotion.I’ve worked with some top organisations and agencies over the years, from Cancer Research UK to RNLI, TK Maxx, Dogs Trust, Versus Arthritis and NSPCC. My work for NSPCC was also shortlisted for Best Writing at the DMAs. From brand development through to execution, I’m dedicated to the journey. If you’d like to meet, talk or see some more of my work, get in touch – I'd love to hear from you https://emmalhoward.cargo.site/Versus-Arthritis Tue, 20 Jan 2015 21:27:09 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/Versus-Arthritis Versus Arthritis&nbsp;A first pitch win as a Freelance Copywriter in 2019, working as one half of their Mass Marketing Fundraising creative team ever since.&nbsp; <img width="960" height="666" width_o="960" height_o="666" data-src="https://freight.cargo.site/t/original/i/670e7fda4d39b8c2c008d566e18bbacc6967530ad827ec7439a963ffa0fbdb4b/I-wait.gif" data-mid="210116325" border="0" src="https://freight.cargo.site/w/960/i/670e7fda4d39b8c2c008d566e18bbacc6967530ad827ec7439a963ffa0fbdb4b/I-wait.gif" /> Insight Arthritis affects 10 million people in the UK. But all too often, it’s seen as an inevitable part of ageing, dismissed by doctors as ‘just a bit of arthritis’. It’s not right. The truth, for too many people, is relentless pain and a struggle to find the answers, care and treatment they need. Versus Arthritis are on a mission to raise money to push research forwards, offer support to millions of people and campaign to get their voices heard – in parliament and in society. find out more, find better treatments and campaign Imagination As part of the creative team, I’ve helped to launch their new vision, mission and values. Created a short film about their supporter services. Launched brand new supporter magazine ‘All of Us’, championing the scientists and people with arthritis as the cover stars. Plus Christmas fundraising appeals and campaigns demanding an end to agonising hospital waiting times. Impact Individual Giving Manager, Bethan Thobani-Hacker,&nbsp;said “You really understand our audiences, and show our impact through powerful visual and copy storytelling. Our supporters deserve to have you creating amazing communications for them.” <img width="1958" height="660" width_o="1958" height_o="660" data-src="https://freight.cargo.site/t/original/i/c239a2fafe8be5edeaf751b62f31948f1accf33507b7057ea48f0983c41bd1a2/VA-vis-for-web-940px6.jpg" data-mid="210117882" border="0" src="https://freight.cargo.site/w/1000/i/c239a2fafe8be5edeaf751b62f31948f1accf33507b7057ea48f0983c41bd1a2/VA-vis-for-web-940px6.jpg" /> <img width="1958" height="8718" width_o="1958" height_o="8718" data-src="https://freight.cargo.site/t/original/i/fd435e28142a3ddb73dbcd92e146fed2a2e1595e4dfc9f7b0b0aa0ff3cbe2827/VA-AOU-long-rgb.png" data-mid="210116313" border="0" src="https://freight.cargo.site/w/1000/i/fd435e28142a3ddb73dbcd92e146fed2a2e1595e4dfc9f7b0b0aa0ff3cbe2827/VA-AOU-long-rgb.png" /><img width="1958" height="2836" width_o="1958" height_o="2836" data-src="https://freight.cargo.site/t/original/i/23f2b59f58e79c654fa16e413698cef4ce9228c64da227d452b2fd1346c18b8d/VA-vis-for-web-940px.jpg" data-mid="210117903" border="0" src="https://freight.cargo.site/w/1000/i/23f2b59f58e79c654fa16e413698cef4ce9228c64da227d452b2fd1346c18b8d/VA-vis-for-web-940px.jpg" /><img width="1958" height="4408" width_o="1958" height_o="4408" data-src="https://freight.cargo.site/t/original/i/c503dc9cac059d96570983f7fb2c9cf96ac5b761d2e2f32cf6f6007898a1b8cc/VA-vis-for-web-940px8.jpg" data-mid="210116529" border="0" src="https://freight.cargo.site/w/1000/i/c503dc9cac059d96570983f7fb2c9cf96ac5b761d2e2f32cf6f6007898a1b8cc/VA-vis-for-web-940px8.jpg" /> <img width="1958" height="5729" width_o="1958" height_o="5729" data-src="https://freight.cargo.site/t/original/i/66d486a601bad76429c4a3a3221f913dbb098e88270be34c12d708addfd09583/VA-vis-for-web-940px2.jpg" data-mid="210116324" border="0" src="https://freight.cargo.site/w/1000/i/66d486a601bad76429c4a3a3221f913dbb098e88270be34c12d708addfd09583/VA-vis-for-web-940px2.jpg" /> https://emmalhoward.cargo.site/Alzheimer-s-Society Mon, 13 Jun 2016 16:41:40 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/Alzheimer-s-Society Alzheimer’s Society&nbsp;Cupcake Day was a new event for Alzheimer’s Society and a pitch win for &nbsp;us at Good Agency. As Lead Copywriter on the account, I had a brilliant time bringing this idea to life and seeing it do well. <img width="939" height="470" width_o="939" height_o="470" data-src="https://freight.cargo.site/t/original/i/06b94356ef4d53b10871b13efc29739677c2a0671feeb174b292b3201171ede1/cd-1.jpg" data-mid="5094347" border="0" src="https://freight.cargo.site/w/939/i/06b94356ef4d53b10871b13efc29739677c2a0671feeb174b292b3201171ede1/cd-1.jpg" /> Insight Everyone loves cupcakes. And everyone wants to help defeat dementia. Put the two together and you have Cupcake Day. Imagination We've all got a particular style – and a favourite cupcake. Some of us are all flowery kitsch with a cherry on top, some of us are more dash-to- the-shops-and-buy. And that's OK – everyone’s invited to host Cupcake Day in their own unique way to raise money. We created the entire event and all the materials, from the website, DM, social and radio (starring the wonderful Ruth Jones) to the film, set in the fabulous Cupcake Day salon. Impact We doubled sign up targets.&nbsp; <img width="939" height="470" width_o="939" height_o="470" data-src="https://freight.cargo.site/t/original/i/899e28e8547cb668ba3a3e89bf84c35e15883125bd4675fbe58e808c6cfdc0d0/cd-2.jpg" data-mid="5094349" border="0" src="https://freight.cargo.site/w/939/i/899e28e8547cb668ba3a3e89bf84c35e15883125bd4675fbe58e808c6cfdc0d0/cd-2.jpg" /><img width="939" height="470" width_o="939" height_o="470" data-src="https://freight.cargo.site/t/original/i/9f47ca8917c9e270e4a78280fabb9f74c63fe61d6c40ac22b3ba7f59eb680a74/cd-3.jpg" data-mid="5094350" border="0" src="https://freight.cargo.site/w/939/i/9f47ca8917c9e270e4a78280fabb9f74c63fe61d6c40ac22b3ba7f59eb680a74/cd-3.jpg" /><img width="940" height="665" width_o="940" height_o="665" data-src="https://freight.cargo.site/t/original/i/fdf9238a3a0db4e5b3bf4ac19772566d44c23c0ba05447660682947a61212e91/AS-CCD-DM-web-rgb.gif" data-mid="5094346" border="0" src="https://freight.cargo.site/w/940/i/fdf9238a3a0db4e5b3bf4ac19772566d44c23c0ba05447660682947a61212e91/AS-CCD-DM-web-rgb.gif" /><img width="940" height="2790" width_o="940" height_o="2790" data-src="https://freight.cargo.site/t/original/i/bd95137e5bc6ba4d145aaf27f993719cb8059f9c71f9baaa60e160f4483893cc/AS-CCD-DM-pack-long-rgb.jpg" data-mid="5094357" border="0" src="https://freight.cargo.site/w/940/i/bd95137e5bc6ba4d145aaf27f993719cb8059f9c71f9baaa60e160f4483893cc/AS-CCD-DM-pack-long-rgb.jpg" /><img width="940" height="529" width_o="940" height_o="529" data-src="https://freight.cargo.site/t/original/i/497b40b624260651e90e6ff3eaeed531d664aaecbb1fe6ba6071a14a9d01529c/Film-1.jpg" data-mid="5094352" border="0" src="https://freight.cargo.site/w/940/i/497b40b624260651e90e6ff3eaeed531d664aaecbb1fe6ba6071a14a9d01529c/Film-1.jpg" /><img width="940" height="531" width_o="940" height_o="531" data-src="https://freight.cargo.site/t/original/i/5bfef6a8390535267661379b3b345e299e81af42c34fa93173516e3c9d01f9b3/film-3.jpg" data-mid="5094355" border="0" src="https://freight.cargo.site/w/940/i/5bfef6a8390535267661379b3b345e299e81af42c34fa93173516e3c9d01f9b3/film-3.jpg" /><img width="939" height="528" width_o="939" height_o="528" data-src="https://freight.cargo.site/t/original/i/ee8d8b30989bfd9368c43c2d853e8aaf21a6e2e10e1a98be139a8ea84bd930e1/cupcakemoney.gif" data-mid="5094358" border="0" src="https://freight.cargo.site/w/939/i/ee8d8b30989bfd9368c43c2d853e8aaf21a6e2e10e1a98be139a8ea84bd930e1/cupcakemoney.gif" /> https://emmalhoward.cargo.site/Asthma-Lung-UK Wed, 15 May 2024 14:03:56 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/Asthma-Lung-UK Asthma + Lung UK&nbsp; <img width="1667" height="1160" width_o="1667" height_o="1160" data-src="https://freight.cargo.site/t/original/i/ea67d5b1789b8a0daa7802b448af5c1d39fe5a361a5e84401b57a981f8118401/ARUK-web-layout.jpg" data-mid="211453596" border="0" src="https://freight.cargo.site/w/1000/i/ea67d5b1789b8a0daa7802b448af5c1d39fe5a361a5e84401b57a981f8118401/ARUK-web-layout.jpg" /> Insight Newly merged, joining the forces of Asthma UK and the British Lung Foundation, Asthma + Lung UK needed help with their first appeal as a new brand – and a much-underfunded cause. Imagination The statistic that just 2% of public funding goes towards lung health research was too shocking to shy away from. So we pushed for a striking message that was rolled out across DM and digital platforms. Impact Deputy Head of Fundraising, Joe Aldrich said “I’ve been impressed with the way you’ve operated, from conception to delivery and you’ve helped to bring the new brand to life! Your adaptability and ability to hit deadlines have been greatly appreciated.” <img width="1667" height="7994" width_o="1667" height_o="7994" data-src="https://freight.cargo.site/t/original/i/1697078895e68a5ce4e4a8c68ab7971043310f1cdf729bee74a08ab823ed3d6a/ARUK-web-layout2.jpg" data-mid="211453608" border="0" src="https://freight.cargo.site/w/1000/i/1697078895e68a5ce4e4a8c68ab7971043310f1cdf729bee74a08ab823ed3d6a/ARUK-web-layout2.jpg" /> <img width="1354" height="620" width_o="1354" height_o="620" data-src="https://freight.cargo.site/t/original/i/a79b5334e6ee3d8b7e704babf5d12f1f39bf558308190b6f37155bdb508f87bf/ALUK-Email-header.jpg" data-mid="211453642" border="0" src="https://freight.cargo.site/w/1000/i/a79b5334e6ee3d8b7e704babf5d12f1f39bf558308190b6f37155bdb508f87bf/ALUK-Email-header.jpg" /><img width="1958" height="1385" width_o="1958" height_o="1385" data-src="https://freight.cargo.site/t/original/i/285be202af2510806f43c967c69fca90d17884b9783576676fc023635440aad8/ALUK-Mobile-Phone.gif" data-mid="211453660" border="0" src="https://freight.cargo.site/w/1000/i/285be202af2510806f43c967c69fca90d17884b9783576676fc023635440aad8/ALUK-Mobile-Phone.gif" /> <img width="869" height="589" width_o="869" height_o="589" data-src="https://freight.cargo.site/t/original/i/5412ba2a045e5d59e87f8cd83c4d4b416055be9162d5c938cb0583251fa2403f/ALUK-April-Appeal-Blog-Header-1-869x589-1.gif" data-mid="211453645" border="0" src="https://freight.cargo.site/w/869/i/5412ba2a045e5d59e87f8cd83c4d4b416055be9162d5c938cb0583251fa2403f/ALUK-April-Appeal-Blog-Header-1-869x589-1.gif" /> https://emmalhoward.cargo.site/Macmillan Wed, 31 Jan 2018 11:25:01 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/Macmillan Macmillan Cancer Support Not only was this a brand new fundraising event idea, a personal pitch win and an award winner, it was the most fun I’ve had writing copy - crafting a multi-character story and living out my most cliched dream of writing a screenplay! And all for a very special cause. <img width="3543" height="2657" width_o="3543" height_o="2657" data-src="https://freight.cargo.site/t/original/i/798a088c2c1e5388cc64395b6a33c4c7ae820a35ce71676f2c793bd64c826856/Murder_Mystery_Pack.jpg" data-mid="10447453" border="0" src="https://freight.cargo.site/w/1000/i/798a088c2c1e5388cc64395b6a33c4c7ae820a35ce71676f2c793bd64c826856/Murder_Mystery_Pack.jpg" />Bronze DMA Award-winnerfor Best Customer Journey Insight People love a game, epecially one where they can dress up, play a part and get their teeth into a challenge.&nbsp; &nbsp; Imagination A murder mystery event, set on cruise ship in the 1920s. I devised the story and wrote each script, along with the pack contents – invitations, tips for the host and everything you need to play each character. Impact More people signed up than ever before, smashing targets and winning at the DMAs. <img width="3543" height="2639" width_o="3543" height_o="2639" data-src="https://freight.cargo.site/t/original/i/14f6cbe43aa09cf28be6350d0088305925b34b2524ee89ba35b74ec04925633d/Murder_Mystery_Pack_Scripts.jpg" data-mid="10447452" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/14f6cbe43aa09cf28be6350d0088305925b34b2524ee89ba35b74ec04925633d/Murder_Mystery_Pack_Scripts.jpg" /> <img width="2528" height="3543" width_o="2528" height_o="3543" data-src="https://freight.cargo.site/t/original/i/62792ee2d5def00cfc459bcf3763681c0801f827b329a318660f99d27d817001/Murder_Mystery_Pack_Invite.jpg" data-mid="10447451" border="0" src="https://freight.cargo.site/w/1000/i/62792ee2d5def00cfc459bcf3763681c0801f827b329a318660f99d27d817001/Murder_Mystery_Pack_Invite.jpg" /> &nbsp;&nbsp;<img width="590" height="1753" width_o="590" height_o="1753" data-src="https://freight.cargo.site/t/original/i/d96d0640b2092a7432b0a9449659d858c0cf54731b1963922f200eb9c8a0cea0/20103_Macmillan_Murder_mystery_Scripts_Beryl-NEW.jpg" data-mid="23107456" border="0" data-scale="47" src="https://freight.cargo.site/w/590/i/d96d0640b2092a7432b0a9449659d858c0cf54731b1963922f200eb9c8a0cea0/20103_Macmillan_Murder_mystery_Scripts_Beryl-NEW.jpg" /><img width="590" height="1753" width_o="590" height_o="1753" data-src="https://freight.cargo.site/t/original/i/99546539c04c8936fb3a0354f952c742bbbd4d903365b254f059807de4f4d0ac/20103_Macmillan_Murder_mystery_Scripts_Beryl_NEW2.jpg" data-mid="23107484" border="0" data-scale="47" src="https://freight.cargo.site/w/590/i/99546539c04c8936fb3a0354f952c742bbbd4d903365b254f059807de4f4d0ac/20103_Macmillan_Murder_mystery_Scripts_Beryl_NEW2.jpg" /> https://emmalhoward.cargo.site/NSPCC Tue, 08 Nov 2016 19:24:56 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/NSPCC NSPCC As Lead Copywriter on the NSPCC account, it was one of the first projects I worked on when I returned to work after my first baby, determined to be the same creative I was before. I was so proud of the story we were able to tell – and the fact that it was shortlisted for Best Writing at the 2018 DMAs. <img width="940" height="2993" width_o="940" height_o="2993" data-src="https://freight.cargo.site/t/original/i/4dd5c3cf7be88573cb85f94e28bb9f9f85da1c76f5cca706f605630c933e6617/NSPCC.jpg" data-mid="10726518" border="0" src="https://freight.cargo.site/w/940/i/4dd5c3cf7be88573cb85f94e28bb9f9f85da1c76f5cca706f605630c933e6617/NSPCC.jpg" />InsightFor children suffering sexual abuse, your loved ones are not always the right people to talk to. ImaginationThe completely hopeless, devastating feeling that comes when you find out your daughter has been sexually abused. What happens when you find you’re unable to help her, to say the right words or make it better. This DM appeal, to fund more life-saving, life-changing child therapists had to be as real and heartfelt as possible. No tricks or gimmicks. Just one parent speaking to another. I interviewed the signatory, and did my best to bring her story to the supporters in the truest way, to encourage more support for this special organisation. ImpactIt was the first pack to talk directly, parent to parent - mum to mum. It beat the target and took me to the DMAs. Shortlisted for ‘Best Writing’ at the DMAs <img width="1240" height="1753" width_o="1240" height_o="1753" data-src="https://freight.cargo.site/t/original/i/4eb6b19641864f3b03ccd7fa7dd9caa249002d18af9b0d6afc4211ce39a07520/20177_NSPCC_March_A4letter_2301-new.jpg" data-mid="23108594" border="0" src="https://freight.cargo.site/w/1000/i/4eb6b19641864f3b03ccd7fa7dd9caa249002d18af9b0d6afc4211ce39a07520/20177_NSPCC_March_A4letter_2301-new.jpg" /><img width="1240" height="1753" width_o="1240" height_o="1753" data-src="https://freight.cargo.site/t/original/i/75164594bf1cd35a06af209215e27e64738b621f7be3ef70875b1daef60d895a/20177_NSPCC_March_A4letter_2301-new2.jpg" data-mid="23108596" border="0" src="https://freight.cargo.site/w/1000/i/75164594bf1cd35a06af209215e27e64738b621f7be3ef70875b1daef60d895a/20177_NSPCC_March_A4letter_2301-new2.jpg" /> https://emmalhoward.cargo.site/Dogs-Trust Tue, 08 Nov 2016 18:17:02 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/Dogs-Trust Dogs Trust&nbsp; Apparently we won this pitch, in part, because of a piece of my writing that proved we could ‘speak dog’. I took it as a huge compliment and loved being a leading creative on this account. Woof woof waggy wag (I’m still absolutely fluent). <img width="958" height="540" width_o="958" height_o="540" data-src="https://freight.cargo.site/t/original/i/d07bbaa4febfb19d3888e98c35f3b1caecb77254f141ec3f533bafcb67d75a48/DT-DRTV.jpg" data-mid="5094335" border="0" src="https://freight.cargo.site/w/958/i/d07bbaa4febfb19d3888e98c35f3b1caecb77254f141ec3f533bafcb67d75a48/DT-DRTV.jpg" />DRTV InsightSponsorships are one of the most vital ways Dogs Trust raises money. ImaginationWhy don't we try something Dogs Trust have never done before? A big story book, a little bit of whimsy and a charming dog taking us on a journey. ImpactWe presented the old-school DRTV Dogs Trust asked for. With all the right supers in the right places. Then we showed them the one we loved the most – and they loved it too. &nbsp; Facebook Ads InsightDog lovers love pure unadulterated doggyness.&nbsp; Imagination Let's indulge them in simple, beautiful films of Dogs Trust dogs going doing what they do best. Let's enjoy some slo-mo dog indulgence and meet the wonderful Canine Carers who look after them day after day. ImpactResults from click throughs from the slo-mo Facebook ads have been good so far. &nbsp; DM InsightIt was Christmas. So, of course, we wanted to remind everyone that ‘A dog is for life, not just for Christmas’.&nbsp; ImaginationHow can anyone abandon poor, precious Betty? And at Christmas time? We let her cuteness do the talking. Along with a sad story, a cardboard box and a waggy-tailed ending. ImpactBetty won hearts, minds and precious festive donations. <img width="1722" height="1200" width_o="1722" height_o="1200" data-src="https://freight.cargo.site/t/original/i/614db0e31d2487502545c054e3f7254332cec62fe0212ae625052b678695f737/Screenshot-2025-01-03-at-15.45.44.png" data-mid="224096415" border="0" src="https://freight.cargo.site/w/1000/i/614db0e31d2487502545c054e3f7254332cec62fe0212ae625052b678695f737/Screenshot-2025-01-03-at-15.45.44.png" /> <img width="1048" height="1480" width_o="1048" height_o="1480" data-src="https://freight.cargo.site/t/original/i/49fbce4720b3b9d7883e08d45bd2589aec43409c1755d9fe5ae926ff8e5f407b/Screenshot-2025-01-03-at-15.46.16.png" data-mid="224097429" border="0" src="https://freight.cargo.site/w/1000/i/49fbce4720b3b9d7883e08d45bd2589aec43409c1755d9fe5ae926ff8e5f407b/Screenshot-2025-01-03-at-15.46.16.png" /> <img width="1028" height="1472" width_o="1028" height_o="1472" data-src="https://freight.cargo.site/t/original/i/85a3c710730e50a18209a1f42e830e76f6a562c115b2702347d371e993f16806/Screenshot-2025-01-03-at-15.46.31.png" data-mid="224097276" border="0" src="https://freight.cargo.site/w/1000/i/85a3c710730e50a18209a1f42e830e76f6a562c115b2702347d371e993f16806/Screenshot-2025-01-03-at-15.46.31.png" /> https://emmalhoward.cargo.site/The-Duke-of-Edinburgh-s-Award Tue, 27 Jan 2015 21:13:07 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/The-Duke-of-Edinburgh-s-Award The Duke of Edinburgh’s Award <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/f58c7a199b1bd91b6fd7bc4a69f45e4f0c65e6a850534bb970e757a46d1d7c16/DofE-Posters--1.jpg" data-mid="5094361" border="0" src="https://freight.cargo.site/w/842/i/f58c7a199b1bd91b6fd7bc4a69f45e4f0c65e6a850534bb970e757a46d1d7c16/DofE-Posters--1.jpg" /> InsightFor the 50th anniversary of the Duke of Edinburgh's Award, people were invited to take a challenge – any challenge – and shine. Imagination The Diamond Challenge was open to anyone, of any age – not just your teenage DofE Award participants. The whole family can take part. So in print, online and on film, we asked people to find the challenger in them. ImpactPeople signed up in their thousands! <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/733084bfa3a2569c74cfaed3ea3b0087a043620dae0cdc0785626d52842fdb1a/DofE-Posters--2.jpg" data-mid="5094362" border="0" src="https://freight.cargo.site/w/842/i/733084bfa3a2569c74cfaed3ea3b0087a043620dae0cdc0785626d52842fdb1a/DofE-Posters--2.jpg" /> <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/8ea5c1ae6ea88b41042422f60fee7f79061da4fc6f84a977996d96a25233e76c/DofE-Posters--3.jpg" data-mid="5094363" border="0" src="https://freight.cargo.site/w/842/i/8ea5c1ae6ea88b41042422f60fee7f79061da4fc6f84a977996d96a25233e76c/DofE-Posters--3.jpg" /> <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/18770e24b06499ca8e0bbaeaab08d8c22c967d75904914c0d9983e4ae1e9efbb/DofE-Posters--4.jpg" data-mid="5094364" border="0" src="https://freight.cargo.site/w/842/i/18770e24b06499ca8e0bbaeaab08d8c22c967d75904914c0d9983e4ae1e9efbb/DofE-Posters--4.jpg" /> <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/19f5e908d3d3258fcf7a35043c6bab8f11b4c8de27f039f56c2df383c7eb1f1f/DofE-Posters--5.jpg" data-mid="5094365" border="0" src="https://freight.cargo.site/w/842/i/19f5e908d3d3258fcf7a35043c6bab8f11b4c8de27f039f56c2df383c7eb1f1f/DofE-Posters--5.jpg" /> dofediamondchallenge.org <img width="939" height="705" width_o="939" height_o="705" data-src="https://freight.cargo.site/t/original/i/8552cb225b1fbdf65ab2d5c45aa33b2ebf0ebe36d5c09156cdec933ca385525c/dofe-book-lores-1.jpg" data-mid="5094366" border="0" src="https://freight.cargo.site/w/939/i/8552cb225b1fbdf65ab2d5c45aa33b2ebf0ebe36d5c09156cdec933ca385525c/dofe-book-lores-1.jpg" /><img width="939" height="705" width_o="939" height_o="705" data-src="https://freight.cargo.site/t/original/i/3fdce93e3ab377710fc2dba785a35b34456bf126f25fb3169fbe308cf00608a9/dofe-book-lores-2.jpg" data-mid="5094367" border="0" src="https://freight.cargo.site/w/939/i/3fdce93e3ab377710fc2dba785a35b34456bf126f25fb3169fbe308cf00608a9/dofe-book-lores-2.jpg" /> https://emmalhoward.cargo.site/RNLI Thu, 14 May 2015 10:17:55 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/RNLI RNLI <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/b4e18f50ea3187427166776ccb986c473f3d07c77a7cd76efb9fa8ce69fadf23/18841-RNLI-H2Only-Event-Pack-Poster-AW.jpg" data-mid="5094371" border="0" src="https://freight.cargo.site/w/842/i/b4e18f50ea3187427166776ccb986c473f3d07c77a7cd76efb9fa8ce69fadf23/18841-RNLI-H2Only-Event-Pack-Poster-AW.jpg" />Insight 10 days drinking nothing but water. It's the ultimate challenge of willpower (and no, you're not even allowed a slice of lemon in it). Imagination We imagined ourselves in the pub, standing by the kettle, next to the drinks machine – desperately trying to avoid the drinks we love. All we could hear was the drink talking to us, persuading us to do something ‘bad’. So we took to social media – and set our jolly lifeboat singers free to step in when the temptation became overwhelming. (Note to self: Add songwriting to the CV) Impact Nearly 7,000 people signed up to take part, 90% of them brand new RNLI supporters. In total, we raised £174,000 – and we did it again the following year. Teaser film Recruitment film - Bar Recruitment film - Brenda Print ad&nbsp; <img width="791" height="459" width_o="791" height_o="459" data-src="https://freight.cargo.site/t/original/i/a25f06b9336bcca1d0174526293cd4a0147d067c55a7db439dfe7896a9e98fe0/28B4F40200000578-3083065-image-a-13_1431689013819.jpg" data-mid="5094373" border="0" src="https://freight.cargo.site/w/791/i/a25f06b9336bcca1d0174526293cd4a0147d067c55a7db439dfe7896a9e98fe0/28B4F40200000578-3083065-image-a-13_1431689013819.jpg" />Pop-up bar, Shoreditch&nbsp; https://emmalhoward.cargo.site/RSPCA Mon, 16 Mar 2015 18:15:02 +0000 Emma Howard Copywriter https://emmalhoward.cargo.site/RSPCA RSPCA &nbsp; <img width="939" height="1328" width_o="939" height_o="1328" data-src="https://freight.cargo.site/t/original/i/06d48ed50f6a3fc0b29520ae1837f0d7a5028044e2c2331fcda7cd5b9e2cff41/RSPCA-BW-2016-Adcept-939px.jpg" data-mid="5094377" border="0" src="https://freight.cargo.site/w/939/i/06d48ed50f6a3fc0b29520ae1837f0d7a5028044e2c2331fcda7cd5b9e2cff41/RSPCA-BW-2016-Adcept-939px.jpg" />RSPCA&nbsp; Insight Dogs love walkies. In fact you might say, it's their favourite thing in the world, behind sleeping and treats. Imagination It's time to ramp up the every day walk around the block, with a massive walkies at the UK's biggest parks. Let's invite all the dogs and give them their best walk ever - and raise money to help rescue and rehome and ones who aren't so fortunate. Impact The flagship events in London and Birmingham raised a whopping £39k – and 73% of walkers were new supporters to the RSPCA. <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/97d86200d32add4f71140a3a32fb5c98e2f99dce964a36a7182258d3b781bff6/Big-Walkies-adcept.jpg" data-mid="5094375" border="0" src="https://freight.cargo.site/w/842/i/97d86200d32add4f71140a3a32fb5c98e2f99dce964a36a7182258d3b781bff6/Big-Walkies-adcept.jpg" />